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Marketing Today's Fashion

by: ;
9780130430014

Marketing Today's Fashion

by: ;
  • ISBN 13:

    9780130430014

  • ISBN 10:

    0130430013

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 09/01/1994
  • Publisher: Pearson College Div
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Summary

This text includes the newest developments in children's markets, more emphasis on international markets, discussion on marketing accessories separately, job skills required by industry - career opportunity descriptions, case study recommendations, new chapter on how social, political, economic, and technological forces affect fashion changes, and techniques for improving communications.

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