9781118557655

The Marketing of Technology Intensive Products and Services Driving Innovations for Non-Marketers

  • ISBN 13:

    9781118557655

  • ISBN 10:

    1118557654

  • Edition: 1st
  • Format: eBook
  • Copyright: 01/15/2013
  • Publisher: Wiley-ISTE

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

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