9780324201406

Marketing Strategy

  • ISBN 13:

    9780324201406

  • ISBN 10:

    0324201400

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 04/06/2004
  • Publisher: South-Western College Pub
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan.

Author Biography

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Table of Contents

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