9781471801570

The Marketing Planning Coach

  • ISBN 13:

    9781471801570

  • ISBN 10:

    1471801578

  • Edition: 1st
  • Format: Paperback
  • Copyright: 04/25/2014
  • Publisher: Quercus

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Some books just tell you what to do, but Teach Yourself Coach books accompany you every step of the way with their engaging and interactive Workbook Method.

By the end of this book you will have a marketing plan ready to implement and track because you will have learned all there is to know about:

  • Setting your goals
  • Understanding your customers
  • Exploring the competitive environment
  • Generating innovative ideas
  • Setting up systems to track your success

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