9780133118391

Marketing in the Hospitality Industry with Answer Sheet (AHLEI)

  • ISBN 13:

    9780133118391

  • ISBN 10:

    0133118398

  • Edition: 5th
  • Format: Paperback
  • Copyright: 05/30/2012
  • Publisher: Educational Institute

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Hospitality marketing is based on understanding the needs of consumers, knowing the segmentation of the market, and selecting the best marketing tools to reach customers. MARKETING IN THE HOSPITALITY INDUSTRYprovides students with a real-world perspective on the world of hospitality marketing, industry forms, and useful ideas for increasing sales and making marketing more effective. Revisions to the fifth edition include new information on understanding marketing trends, using market research tools to help make sound strategy decisions, and writing a strategic marketing plan. There is also new information on how technology is impacting hospitality marketing.

Author Biography

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Table of Contents

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