The Marketing Gurus Lessons from the Best Marketing Books of All Time
The Marketing Gurus Lessons from the Best Marketing Books of All Time
- ISBN 13:
9781591841050
- ISBN 10:
1591841054
- Format: Hardcover
- Copyright: 07/20/2006
- Publisher: Portfolio Hardcover
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Summary
"Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.