9780538466813

Marketing Express

  • ISBN 13:

    9780538466813

  • ISBN 10:

    0538466812

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 01/01/2010
  • Publisher: South-Western College/West

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

MARKETING EXPRESS offers solid, traditional coverage of marketing fundamentals—product, price, distribution, and promotion—as well as coverage of today's volatile marketing environment. The design incorporates advertisements, photos, screen shots and boxes throughout the text to spark reader interest and help make the content real and relevant to today's students.

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