9780538875745

Marketing Builder Express

  • ISBN 13:

    9780538875745

  • ISBN 10:

    0538875747

  • Edition: 1st
  • Format: Paperback
  • Copyright: 08/11/1997
  • Publisher: South-Western College Pub

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

MarketingBuilder is your time-saving solution for planning and implementing your organization's marketing strategy. This comprehensive workbook is from the JIAN family of best-selling and award-winning business software. It provides complete guidelines, thorough worksheets and a sample marketing plan to help you create a professional marketing and sales plan in minimal time. Step-by-step worksheets cover each part of the marketing plan: market analysis, marketing communications and the sales plan. Expert Insights provide practical business advice from writers and experts in marketing. And the Marketing Manager's Survival Guide supplies the day-to-day tools you need to implement plans and monitor marketing challenges.

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