Marketing

9780324147988

Marketing

  • ISBN 13:

    9780324147988

  • ISBN 10:

    0324147988

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 01/03/2003
  • Publisher: South-Western College Pub
  • Newer Edition
Sorry, this item is currently unavailable.

List Price $287.99 Save $2.87

New $285.12

Usually Ships in 24-48 Hours

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Summary

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of the learners. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides learners with an exhilarating first introduction to the dynamic world of marketing.

Table of Contents

Read more