9780130135384

Managerial Economics: Economic Tools for Today's Decision Makers

  • ISBN 13:

    9780130135384

  • ISBN 10:

    0130135380

  • Edition: 3rd
  • Format: Hardcover
  • Copyright: 12/01/1999
  • Publisher: Prentice Hall
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance. This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular pressincluding numerous international examplesare incorporated into the chapters to reinforce the connection between economic and real business situations.

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