9781259676147

M: Advertising with Connect Access Card

  • ISBN 13:

    9781259676147

  • ISBN 10:

    1259676145

  • Edition: 2nd
  • Format: Package
  • Copyright: 03/02/2015
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $131.49 Save

Free Shipping Free Shipping On Every Order
Currently Not Available

Summary

M: Advertising 2e was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
  • Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.
  • Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
  • McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

Table of Contents

Read more

Write a Review