9781401309664

The Long Tail

  • ISBN 13:

    9781401309664

  • ISBN 10:

    1401309666

  • Edition: Revised
  • Format: Paperback
  • Copyright: 07/08/2008
  • Publisher: Hachette Books

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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