9788132105190

Legends in Marketing: Philip Kotler : Philip Kotler

  • ISBN 13:

    9788132105190

  • ISBN 10:

    8132105192

  • Format: Hardcover
  • Copyright: 02/06/2012
  • Publisher: SAGE Publications Pvt. Ltd

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Volume 1: Marketing Theory and OrientationsEdited by: Ravi Achrol, The George Washington University, Washington D.C., USAVolume 2: Analytical MarketingEdited by: Robert Blattberg, Kellogg School of Management, USAVolume 3: Creating and Managing the Product MixEdited by: Venkatesh Shankar, A&M University, Texas, USAVolume 4: Improving the Role and Practice of MarketingEdited by: Tim Ambler, London Business School, London, UKVolume 5: Strategic MarketingEdited by: Glen Urban, MIT Center for Digital Business, Cambridge, USAVolume 6: Globalization and International Marketing CompetitionEdited by: Michael Czinkota, Birmingham Business School, Birmingham, UKVolume 7: Marketing in the New EconomyEdited by: Patrick DuParcq, Kellogg Graduate School of Management, Northwestern University, USAVolume 8: Broadening the Concept and Applications of MarketingEdited by: Bill Wilkie, University of Notre Dame, Indiana, USAVolume 9: The Social and Ethical Side of MarketingEdited by: Paul Bloom, The Fuqua School of Business, Duke University, Durham, USA

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