9780071714044

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

  • ISBN 13:

    9780071714044

  • ISBN 10:

    0071714049

  • Edition: 1st
  • Format: Paperback
  • Copyright: 11/15/2011
  • Publisher: McGraw-Hill Education

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

In today's rapidly expanding global marketplace, business people must understand the distinctive customs of the major nations. This guide helps them do exactly that. It's filled with important facts about business customs, behavioral styles, social customs, gift giving, and much more.

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