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Introduction to Graphic Design Methodologies and Processes : Understanding Theory and Application

9780470504352

Introduction to Graphic Design Methodologies and Processes : Understanding Theory and Application

  • ISBN 13:

    9780470504352

  • ISBN 10:

    0470504358

  • Edition: 1st
  • Format: Paperback
  • Copyright: 01/25/2011
  • Publisher: Wiley

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Summary

Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants-- a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.

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