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Offering both real-world and theoretical perspectives, this book features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases in each chapter. Market Mechanisms. Products and Services. Market Research and Advertisement. Company-Centric. Exchanges and Collaboration. E-Government, B2E. M-Commerce. Infrastructure and Application Developments. Privacy, Legal and Security. Payments and Order Fulfillment. Strategy, Going global, and Internet Communities. For anyone interested in e-commerce. Ideal for busy executives.
Table of Contents
Introduction to EC
Overview of Electronic Commerce
E-Commerce Market Mechanisms
Retailing in E-Commerce: Products and Services
Consumer Behavior, Customer Service, and Advertising
Company-Centric B2B and Collaborative Commerce
Public B2B Exchanges
Other EC Models and Applications
Intrabusiness, E-Government, C2C, E-Learning, and More
Supporting EC Applications
Law, Ethics, and Cyber Crime
Payments and Order Fulfillment
Strategy and Implementation
E-Strategy, Internet Communities, and Global EC
EC Applications and Infrastructure
Online Technical Appendixes
Infrastructure for EC
Web Page Design and Creation
Software (Intelligent) Agents
Building an Application with Yahoo! Store
Building an Application with Bigstep (from Netscape)
A Business Plan for E-Commerce
Table of Contents provided by Syndetics. All Rights Reserved.