9781571674753

Introduction to Commercial Recreation and Tourism

  • ISBN 13:

    9781571674753

  • ISBN 10:

    1571674756

  • Edition: 4th
  • Format: Paperback
  • Copyright: 09/01/2001
  • Publisher: Sagamore Pub Llc
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

This is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries.

Table of Contents

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