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This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a ?Business Plan Booklet? and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.
Table of Contents
Organization Of A Business
Planning a Business
Selecting a Form of Business Ownership
Establishing Ethics and Social Responsibilities
Assessing Economic Conditions
Assessing Industry Conditions
Assessing Global Conditions
Improving Productivity and Quality
Hiring, Training, and Evaluating Employees
Creating and Pricing Products
Accounting and Financial Analysis
Expanding the Business
Using Information Technology
Synthesis of Business Functions
Table of Contents provided by Publisher. All Rights Reserved.