John B. Penson, Jr., holds the titles of Regents Professor and Stiles Endowed Professor of Agriculture in the Department of Agricultural Economics at Texas A&M University. He is also a senior scientist with the Norman Borlaug Institute for International Agriculture. Penson received a Ph.D. degree in agricultural economics from the University of Illinois. Penson has taught courses in Korea, Japan, Guatemala, Nicaragua, and Ecuador. His research has focused on the macroeconomics of agriculture and portfolio credit risk analysis. He has also conducted research in the Middle East and Eurasia.

Oral Capps, Jr., holds the titles of Executive Professor and Regents Professor in the Department of Agricultural Economics at Texas A&M University. He is a certified business economist and co-director of the Agribusiness, Food and Consumer Economics Research Center at Texas A&M University. He is also holder of the Southwest Dairy Marketing Endowed Chair. He received a Ph.D. in agricultural economics from Virginia Tech. He has received numerous teaching and research awards and is recognized internationally for his research in demand and price analysis.

C. Parr Rosson III is Professor and Department Head of the Agricultural Economics Department at Texas A&M University. He received his Ph.D. in agricultural economics from Texas A&M University. Rosson works in the areas of international trade and international marketing. He currently chairs the Education Committee of the Texas—Cuba Trade Alliance. He served on the Grains, Feed, Oilseeds and Planting Seeds Agricultural Trade Advisory Committee for the U.S. Trade Representative and U.S. Department of Agriculture from 2001 to 2015. He has conducted projects in Latin America, the Middle East, and Asia.

Richard T. Woodward is Professor in the Department of Agricultural Economics at Texas A&M University. His research is in the general area of environmental and resource economics. His recent research projects have focused on the use of transferable permits to address water quality and fishery challenges and problems of choice under uncertainty.

Part I: Introduction

1. What is Agricultural Economics?

2. The U.S. Food and Fiber Industry

Part II: Understanding Consumer Behavior

3. Theory of Consumer Behavior

4. Consumer Equilibrium and Market Demand

5. Measurement and Interpretation of Elasticities

Part II: Business Behavior and Market Equilibrium

6. Introduction to Production and Resource Use

7. Economics of Input and Product Substitution

8. Market Equilibrium and Product Price: Perfect Competition

9. Market Equilibrium and Product Price: Imperfect Competition

Part IV: Government in the Food and Fiber Industry

10. Natural Resources, the Environment, and Agriculture

11. Government Intervention in Agriculture

Part V: Macroeconomics of Agriculture

12. Product Markets and National Output

13. Macroeconomic Policy Fundamentals

14. Consequences of Business Fluctuations

15. Macroeconomic Policy and Agriculture

Part VI: International Agricultural Trade

16. Agricultural Trade and Exchange Rates

17. Why Nations Trade

18. Agricultural Trade Policy and Preferential Trading Arrangements

Glossary

Index

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