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Introducing Communication Theory : Analysis and Application

by:
9780767405225

Introducing Communication Theory : Analysis and Application

by:
  • ISBN 13:

    9780767405225

  • ISBN 10:

    0767405226

  • Format: Paperback
  • Copyright: 01/14/2000
  • Publisher: MCG
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Summary

The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

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