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The Interplay of Influence News, Advertising, Politics, and the Internet (with InfoTrac)

by: Jamieson, Kathleen Hall; Campbell, Karlyn Kohrs

The Interplay of Influence News, Advertising, Politics, and the Internet (with InfoTrac)

by: Jamieson, Kathleen Hall; Campbell, Karlyn Kohrs

ISBN 13:
9780534559380
ISBN 10:
0534559387
Edition: 6th
Format: Paperback
Copyright: 07/25/2005
Publisher: Wadsworth Publishing

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Summary

Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.

The Media: An Introduction

(39)

A Brief History of the Mass Media

(1)

The Mass Media: Social Systems

(1)

The Role of Mass Media Advertising

(1)

The Audience

(1)

Media and Measurement

(27)

Television

(1)

The Rise of Cable

(4)

The Changing Modes of Delivering Images through Television

(3)

Ratings

(7)

Radio

(1)

Arbitron Ratings

(1)

Talk Radio

(1)

Newspapers

(2)

Magazines

(2)

The Internet

(1)

The Internet as a Transnational Communicator

(1)

The New Programmers

(2)

Expanded Interactivity

(1)

The New Media Environment

(4)

Twenty-Four-Hour News

(1)

Changing Influence of the Press

(4)

To Sum Up

(2)

Selected Readings

(1)

What Is News?

(44)

Hard News Defined

(13)

Hard News Is Personalized, about Individuals

(3)

Hard News Is Dramatic, Conflict-Filled, and Violent

(3)

Hard News Is Action, an Event, an Identifiable Occurrence

(1)

Hard News Is Novel, Deviant, Out of the Ordinary

(1)

Hard News Reports Events Linked to Issues Prevalent in the News at the Time

(4)

What Is Covered and Reported

(12)

Audience Interest

(1)

External Constraints

(1)

Access

(3)

Cost

(2)

The Impact of Technology: Lower Costs, Direct Video-streaming, and the Tethered Reporter

(1)

Time and Space

(2)

Internal Constraints

(1)

Use of Available Footage

(1)

Covering Visual Events

(2)

Covering Newsworthy People

(1)

Avoiding Stories That Give Offense

(1)

Becoming the News

(1)

Changing News Norms

(6)

Relevance to Governance or Abuse of Power

(1)

Public Display

(1)

Hypocrisy Forecast

(1)

Hypocrisy Added

(1)

Statute of Limitations

(1)

Lying and Recency

(2)

Hypocrisy Broadly Construed

(1)

How the Story Is Presented

(7)

Reporter Expertise

(1)

Fairness and Balance

(1)

Story Length

(2)

Story Structure

(2)

Objectivity

(1)

To Sum Up

(3)

Selected Readings

(2)

News as Persuasion

(35)

Dramatizing and Sensationalizing Content

(10)

The Screen

(1)

The Camera

(2)

Special Effects

(1)

Editing

(2)

Filmed and Taped Coverage

(2)

Anchors and On-Air Reporters

(2)

Inaccurate and Incomplete Reporting

(9)

Deadlines and Competition

(1)

Breaking News

(1)

Exclusive Breaking News

(1)

Story Structure

(1)

Anonymous and Composite Sources, Misrepresented Tape

(2)

Readers' Advocates

(2)

News Analysis

101

(1)

Media Convergence

102

(1)

Unbalanced Interpretation

103

(7)

Insinuation through Selection of Language

103

(1)

Ideological Bias

104

(3)

Self-Censorship

107

(1)

The Fairness Doctrine

107

(1)

Beats

107

(1)

Government Support

107

(2)

Audience Taste

109

(1)

Direct Intervention

110

(3)

Breaches of Neutrality

110

(1)

Producing Social Change

111

(1)

Journalists as Direct Participants

111

(2)

The Civic Journalism Movement

113

(1)

To Sum Up

113

(1)

Analysis: Analyzing a News Item

114

(4)

Newsworthiness

114

(1)

Reporter

114

(1)

The News Story

115

(1)

Constraints

115

(1)

Framing

115

(1)

Inclusion/Exclusion

116

(1)

Setting

116

(1)

Timing

116

(1)

Placement

116

(1)

Patterns

117

(1)

Manipulation

118

(1)

Impact

118

(1)

Selected Readings

118

(1)

Influencing the News Media

119

(37)

Influencing Journalistic Norms and Routines

119

(21)

Manipulating Deadlines

119

(4)

Manipulating Access

123

(3)

Setting Up a Controlled Channel

126

(1)

Manipulating News Assignments

127

(1)

Media Competition

128

(1)

Using Access to Media to Manipulate the Agenda

129

(1)

Expanded Opportunities for Direct Address

129

(1)

Satellites

129

(1)

The Internet

129

(1)

Language and Symbols

129

(5)

The Perils of Live Coverage

134

(1)

Prepackaged News

135

(1)

Pseudo-Events

136

(1)

News Feeds

137

(3)

Prepared Editorials

140

(1)

Commercial Pressures

140

(5)

Costs of Preempting Programming

141

(2)

Pressures from Advertisers

143

(1)

Threat of Lawsuits

144

(1)

Political Pressure

145

(10)

Presidential Newsworthiness

146

(1)

National Security

147

(1)

Government Manipulation

147

(8)

To Sum Up

155

(1)

Selected Readings

155

(1)

How Corporate Power Influences What We See

156

(15)

A Brief History of Media Consolidation

156

(13)

A Focus on Profits

158

(1)

Staff Cuts

158

(4)

Reduction in Serious Political Content That Draws Low Audiences

162

(3)

To Attract Audiences, Definition of News Shifts toward Human Interest

165

(1)

Loss of News That Is of Local but Not Regional or National Interest

165

(1)

Magnified Pro-Business Message While Minimizing Scrutiny of Parent Corporations

166

(1)

Cross-Promotion: Synergy

167

(1)

Fewer Voices Providing News

168

(1)

To Sum Up

169

(1)

Selected Readings

170

(1)

What is Advertising?

171

(27)

Defining Advertising

172

(1)

Shifting Ad Placement

173

(5)

Product Placement

173

(1)

Blurring Program and Ad Content

174

(1)

Incentives to View Ads

174

(4)

Mediated Advertising

178

(2)

Kinds of Traditional Mass Media Advertising

180

(6)

Product Ads

180

(1)

The Product as Ad

181

(1)

Service Ads

181

(1)

Goodwill Ads

182

(1)

Advocacy Ads

183

(1)

Direct-Response Ads (Infomercials)

184

(1)

Public Service Announcements

185

(1)

Political Ads

186

(1)

Issue Advocacy Ads

186

(1)

Nontraditional Advertising

186

(3)

In-Store Advertising

187

(1)

Digital Billboards

187

(1)

Search Advertising

187

(1)

Amazon no longer offers textbook rentals. We do!

The Interplay of Influence News, Advertising, Politics, and the Internet (with InfoTrac)

The Interplay of Influence News, Advertising, Politics, and the Internet (with InfoTrac)

9780534559380

0534559387

Summary

Table of Contents

Supplemental Materials

Write a Review

Amazon no longer offers textbook rentals. We do!

The Interplay of Influence News, Advertising, Politics, and the Internet (with InfoTrac)

The Interplay of Influence News, Advertising, Politics, and the Internet (with InfoTrac)

9780534559380

0534559387

Summary

Table of Contents

Supplemental Materials

Write a Review

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