In this book, three leading experts on commercialising innovation systematically sort through the wreckage of yesterday's strategies, learning crucial lessons about what works and what doesn't. Along the way, they define a focused, integrated model for innovation: one that is more nuanced and complex, but also better-grounded, more durable, and far more effective. Innovation That Fits draws on a thorough examination of more than 250 innovation programs from organisations of widely differing sizes and industries, from 1998 through 2003. Based on this unprecedented research, the authors reveal the right time to use each innovation arrow in your quiver; how to account for contingencies and risks; and how to focus on your core innovation challenges - not just superficial symptoms.