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Innovation and Entrepreneurship
Innovation and Entrepreneurship
- ISBN 13:
9780887306181
- ISBN 10:
0887306187
- Edition: Revised
- Format: Paperback
- Copyright: 05/26/1993
- Publisher: HarperCollins Publications
- Newer Edition
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Summary
The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace.
