Peg Conley has been an artist all her life, but, like many of us, took a long detour into the working world — in her case, corporate sales, where she found a lot of success and was able to raise a happy family. Art became the thing she did on vacations, weekends, and when she could carve time out of her busy life. Something gnawed at her, a nagging feeling that life might hold something else for her in the midst of it all. Then came the big “aha” moment. Peg heard a small voice inside: “Imagine the life you want to live, then live it. It's that simple!” Her family encouraged Peg to pursue her passion. Despite a great deal of fear, Peg dropped her big job, big house, and big life and moved to San Francisco to start a business based on her artisan stationery. From a handful of hand-painted cards, calendars, and posters, her company Words and Watercolors was born and has been inspiring people, winning awards, and raking in the sales ever since. Peg's intention with her work is to inspire and her art and writing all speak to life's great truths and those aha moments.