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Sarah Coventry became a household word by selling beautiful, inexpensive, costume jewelry direct to the consumer and remained in fashion for more than 60 years. This in-depth look at the history of their designs contains more than 1,000 color images and engaging text. It begins with the unsigned years of 1949-1963, covers the cardex years of 1954-1965, includes the catalog years of 1966-1984, and has a smattering of beauties from the years after Lifestyle Brands acquired the rights to the trademark for other concerns. All of it has been carefully researched and documented, and presented here in full color form. Complete with a thorough genealogy of founder C. H. Stuart and his family, this is a great resource for jewelry collectors, historians, and fashion designers.