9780131956544

"This book clearly shows how todayrs"s industry pressures and business challenges mandate renewal of the contract between organizations and their IT assets and peopleand it illustrates how a service-oriented approach to IT can help organizations go through the necessary transformation. The role of governance in bringing IT and business closer together is particularly well explained, and the book is worth reading for that alone." Neil Ward-Dutton, Research Director, Macehiter Ward-Dutton "Itrs"s easy to pay lip service to the concept of business/IT alignment, but inThe New Language of Business, Sandy Carter walks the walk. Few treatments of SOA ground this admittedly difficult topic in the world of business as thoroughly as Sandy has here. Irs"d recommend this book to any business reader who wants to leverage IT to make their business more agile and innovative, and to any technical reader who wishes to understand how to place SOA in the business context where it belongs." Jason Bloomberg, Senior Analyst and Principal, ZapThink LLC "A very valuable read. In todayrs"s globally connected marketplace profitable growth requires business flexibility and continuous innovation, both of which are increasingly proving to be impossible without business modularity and the new table-stakes technology SOA." Ron Williams, Professor, Kenan-Flagler Business School, University of North Carolina at Chapel Hill "Sandy has provided a pragmatic and holistic perspective on Service Oriented Architectures. She adds credibility by sharing IBMrs"s in-depth customer research as well as case studies to support the findings. The book is a strong source book for those wanting to get started with SOA." Judith Hurwitz, President & CEO, Hurwitz & Associates, coauthor, Service Oriented Architectures for Dummies "Few people have thought as long or as hard about SOA as Sandy Carter. This book embodies her invaluable work and the work of many at IBM to research, define, deploy and make SOA happen. Useful not just from a SOA perspective, but also as a concise articulation of the contemporary concepts fundamental to understanding where business and IT are heading." Carol Baroudi, coauthorService Oriented Architecture For Dummies, Senior Analyst, Aberdeen Group "The New Language of Business: SOA & Web 2.0is based on the collective feedback from industry leaders at organizations of all sizes, in more than 50 countries, who shared their views, experiences, and challenges of aligning technology with business goals." From the foreword by Steve Mills, Senior Vice President and Group Executive, IBM Software Group There is now a direct, provable link between an organizationrs"s flexibility and business performance. To optimize flexibility, companies must achieve unprecedented levels of integration and automation of key processes and infrastructure, both internally and externally. At the same time, they must learn to manage their processes far more dynamically and responsively. They must become flex-pon-sive*.

Author Biography

Sandy’s track record speaks for itself: 4Q2006 marked the fourth consecutive quarter of double-digit WebSphere Family growth, and the WebSphere brand has won seven industry awards. In addition, she has helped IBM’s SOA initiatives consistently earn third party validation and top leadership rankings by analysts and pundits alike, as evidenced by these reports: Dwight B. Davis, from Ovum said, “IBM’s approach to the SOA market is more comprehensive and more coherent than any other vendor’s plan at the moment.”, while Barrons reported “SOA has become a buzzword for the growing trend throughout the IT industry to make computer systems more flexible and adaptable to changing business needs. IBM sells more than three times as much in SOA products and services as anyone else.”

Sandy is a frequent speaker at industry events sponsored by Gartner Group, IDC, Women in Technology (WITI), and Infoworld magazine and has the leading blog in the industry for SOA. Her professional associations include member and winner of the Best Speaker Award, the Marketing Focus Advisory Council; Board Member of the Grace Hopper Industry Advisory Committee; and membership in Chief Marketing Officer (CMO) Inner Circle. She is a recipient of the 2005 AIT United Nations Member of the Year award for helping developing countries in the area of technology. She is an active member of Women in Technology and the Co-Lead IBM Partnership Executive at Duke University.

Sandy holds a Bachelor of Science degree in math and computer science from Duke University and an MBA from Harvard, and is fluent in eight programming languages. For more information, please visit Sandy’s blog at: http://www-03.ibm.com/developerworks/blogs/page/SOA_Off_the_Record

Foreword	p. xiii
Acknowledgments	p. xvi
About the Author	p. xix
Start at the Beginning-The Business
The Innovation Imperative	p. 3
Focus on Growth	p. 4
Focus on Process Is Key	p. 8
Summary	p. 11
What Is Flex-pon-sive*?	p. 13
What Does Flex-pon-sive* Mean?	p. 13
Business Response: What Does It Take to Be a Winner?	p. 19
Summary	p. 21
Deconstructing Your Business: Component Business Model	p. 23
Competing in an Era of Specialization	p. 24
Patterns of Success	p. 36
Leveraging CBM to Deliver Value	p. 37
Summary	p. 39
A Flexible Business Requires Flexible IT
SOA as the DNA of a Flex-pon-sive* and Innovative Company	p. 43
What Is Service Oriented Architecture?	p. 44
Competing on Flexibility	p. 51
SOA Connectivity for Flexibility	p. 60
Reuse Through SOA for Flexibility	p. 61
The SOA Reference Architecture	p. 65
Why SOA Projects Succeed and How to Leverage Their Lessons	p. 69
Summary	p. 73
SOA Key Concepts	p. 75
Interoperability Standard: Web Services	p. 76
Business Service Registry and Repository	p. 81
Enterprise Service Bus (ESB)	p. 84
Tying It All Together: Services, Connectivity Through Your ESB, and the BSRR	p. 101
The SOA Lifecycle Drives IT Flexibility	p. 102
Summary	p. 103
SOA Governance and Service Lifecycle	p. 105
What Is Governance?	p. 106
The Alignment Challenge Made Real	p. 110
Alignment Vision for the Future	p. 111
The SOA Governance Challenge	p. 114
The SOA Governance Link to Service Lifecycle Management	p. 123
Governance and Lifecycle Management Linked Through the Service Registry and Repository	p. 130
How to Get Started	p. 132
Summary	p. 133
Three Business-Centric SOA Entry Points	p. 135
Business Process Management as an Entry Point	p. 136
Final Insight into IBM	p. 152
Information as an Entry Point	p. 157
Collaboration as an Entry Point	p. 167
The Bottom Line: The New Language of Business	p. 173
Summary	p. 177
What about Web 2.0 and SOA? Are They Related?	p. 179
What Is Web 2.0?	p. 180
Web 2.0 and SOA: Advantage for Flexibility	p. 185
The Web as the Next Platform	p. 190
Business Models Enabled	p. 191
Summary	p. 198
How to Implement Flex-pon-sive* in Your Business
The Top 10 Don'ts!	p. 201
Don't Expect Maximum Business Flexibility Without SOA	p. 202
Don't Just Do Technology-It Is a Transformation of the Way You Do Business	p. 203
Don't Throw Everything Out!	p. 205
Don't Bite Off Too-Big Projects	p. 206
Don't Forget to Set Expectations	p. 207
Don't Expect to Do This Without a Culture Modification Through Governance	p. 212
Don't Forget the Right Skills	p. 214
Don't Expect the Flexibility Without Open Standards	p. 216
Don't Do This Alone-Leverage Partners Who Have Experience	p. 217
Don't Forget the Importance of the First Project-Plan Ahead	p. 220
Summary	p. 220
Case study: IBM	p. 223
The Background	p. 224
The Governance Model	p. 227
The Journey	p. 230
The First Project	p. 231
SOA and Reuse Are Alive	p. 232
Set Expectations	p. 234
Business Impact Metrics	p. 236
The Cultural Change	p. 238
The Right Skills	p. 240
Summary	p. 242
Putting It All Together	p. 243
Growth, Business Flexibility, and Innovation Are the Results of a Flex-pon-sive* Company	p. 244
Now, How Do You Convince the Business	p. 246
SOA and Web 2.0 Become the Enablers	p. 248
Learning from Other Companies Is Critical Around the Entry Points	p. 250
Unlock the Business Value Multiplier	p. 267
Governance Is Critical	p. 274
Infrastructure and Management Complete the Picture	p. 277
Summary	p. 279
Glossary	p. 283
Index	p. 291
Table of Contents provided by Ingram. All Rights Reserved.

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The New Language of Business SOA & Web 2.0

The New Language of Business SOA & Web 2.0

013195654X

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