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The Second Edition of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include: Brand new chapters on the how and why of researching media and culture All new case studies spotlighting the international media landscape Online readings showing you how methods get used in real research Essential new material on ethnography, digital content analysis, online surveys and researching blogs
Table of Contents
Thinking, Theory and Practice
How do we know anything about anything?
Why do We Do Media and Cultural Studies?
Methods of Analysis
Getting Started on Your Own Research Project
Researching Industries: Studying Institutions and Producers of Media and Culture
Researching Texts: Approaches to Studying Media and Cultural Content
Researching Audiences: Who Uses Media and Culture? How and why?
Presenting Your Work
Presenting Your Final Project
Table of Contents provided by Publisher. All Rights Reserved.