The Second Edition of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include: Brand new chapters on the how and why of researching media and culture All new case studies spotlighting the international media landscape Online readings showing you how methods get used in real research Essential new material on ethnography, digital content analysis, online surveys and researching blogs