Historias que impactan: Cómo contar historias puede cautivar clientes, influenciar audiencias y transformar tu negocio / Stories That Stick: How

9786073192675

Historias que impactan: Cómo contar historias puede cautivar clientes, influenciar audiencias y transformar tu negocio / Stories That Stick: How

  • ISBN 13:

    9786073192675

  • ISBN 10:

    6073192673

  • Format: Paperback
  • Copyright: 07/20/2021
  • Publisher: Aguilar

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Summary

En el momento en que tomas el control de tus historias, tomas el control de tu negocio y de tu vida.

Seguramente has escuchado que las historias son la mejor herramienta de negocios y que la narración de las mismas puede hacerlo todo, desde ayudar a los líderes a comunicarse mejor hasta motivar a los equipos de ventas y ganar clientes de la competencia. ¿Pero cuáles necesitas contar? ¿Y cómo hacerlo?

En este libro, Kindra Hall, una reconocida narradora profesional y oradora, revela las cuatro historias únicas que puedes usar para diferenciar, cautivar y elevar:

La historia del valor: para convencer a los clientes de que necesitan lo que tú ofreces.

La historia de la fundación: para persuadir a los inversores y clientes de que vale la pena invertir en tu organización.

La historia del propósito: para alinear e inspirar a tus empleados y clientes internos. 

La historia del consumidor: para permitir que aquellos que utilizan tu producto o servicio compartan tus experiencias auténticas con otros. 

Contarlas bien es una habilidad simple y accesible que cualquiera puede desarrollar. Con estudios de casos, perfiles de empresas y anécdotas respaldados por investigaciones, Kindra ofrece pasos específicos y accionables que puedes tomar para encontrar, crear y aprovechar las historias que ya tienes que simplemente no estás contando.

ENGLISH DESCRIPTION

A clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies..

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything—from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

   • the Value Story, to convince customers they need what you provide;
   • the Founder Story, to persuade investors and customers your organization is worth the investment;
   • the Purpose Story, to align and inspire your employees and internal customers; and
   • the Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

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