The Third Edition of this landmark best-selling textbook has been thoroughly updated and revised to make it even more essential for course teaching. Retaining the celebrated approach of the previous editions, this new textbook incorporates research from a fuller range of perspectives to provide students with a critical understanding of the full variety of viewpoints.Key features of the third edition:- Extensive pedagogical features, including chapter outlines and summaries of key ideas, and guidelines for further research. Boxed case studies, tables and figures and cutting edge research are integrated throughout to aid students understanding if this fascinating field.- Brand new chapter on Literacy and Communication.- New accompanying companion website with a full suite of lecturer materials and online readings for students.