9780470670989

The Handbook of Communication and Corporate Reputation

  • ISBN 13:

    9780470670989

  • ISBN 10:

    0470670983

  • Format: Hardcover
  • Copyright: 06/10/2013
  • Publisher: Wiley-Blackwell

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Definitive research collection for a fast-growing field State-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Features contributions by key international scholars Applies new theoretical frameworks to corporate reputation

Author Biography

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Table of Contents

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