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For courses in Greenhouse Management. Based on the author's life-long practical experiences both in the industry and in research, this best-selling, state-of-the-art guide to the operation of commercial flower and vegetable greenhouses presents coverage in the order in which decision-making concerns occur for a person entering the greenhouse business. Exceptionally comprehensive yet accessible it provides detailed, step-by-step instructions in layman's terms for ALL aspects of the business from the physical facilities, to the day-to-day operations, to business management and marketing.