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Graphic Design Thinking Beyond Brainstorming (renowned designer Ellen Lupton provides new techniques for creative thinking about design process with examples and case studies)

9781568989792

Graphic Design Thinking Beyond Brainstorming (renowned designer Ellen Lupton provides new techniques for creative thinking about design process with examples and case studies)

  • ISBN 13:

    9781568989792

  • ISBN 10:

    1568989792

  • Edition: 1st
  • Format: Paperback
  • Copyright: 07/13/2011
  • Publisher: HACHETTE

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Summary

Creativity is more than an inborn talent. It is a hard-earned skill that, like all skills, improves with practice. Graphic Design Thinking explores a variety of techniques-from quick, seat-of-the-pants approaches to more formal research methods-for stimulating fresh thinking and solving design problems. Brainstorming techniques are grouped around the three main phases of the design process: defining problems, getting ideas, and creating form. Visual demonstrations and case studies show the design processes and solutions at work. Featuring best-selling author Ellen Lupton's hands-on, accessible approach to instructional writing, this most recent addition to the Design Briefs series will help designers create projects that satisfy clients, users, and themselves.

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