9780470386873

Targets owners of small-to-medium-sized businesses, who may be unaware of all the free business tools Google offers; these people wear many hats and are eager for straightforward information that helps them improve their profit margin Packed with examples of Fortune 500 companies, such as Proctor & Gamble, as well as smaller organizations that are using Google Business Solutions to gain immediate impact Shows readers how to use AdWords, AdSense, Analytics, Apps, Blogger, Checkout, Webmaster Central, and Search Appliance to maximize their business solutions This one-volume library includes eight minibooks covering Webmaster and Google Pages; search engine optimization; Google Analytics; Gmail, Google Talk, and Blogger; Google Docs, Google Spreadsheets, and Google Calendar; AdWords and AdSense; Google Gadgets and Open Social; and Google Postini

Bud E. Smith is a veteran technical writer. He is the author of all editions of Creating Web Pages For Dummies as well as books on AutoCAD, Web marketing, and Web graphics. Ryan Williams, a technical writer and digital media producer, is also the author of MySpace For Dummies and other books.

Introduction
Google Apps
Getting Started with Google Apps
Making Gmail Work for Your Business
Be More Productive with Google Calendar
Collaborating with Google Docs
Sharing Information with Google Sites
Creating Your Corporate Start Page
Google Search Tools for Business
A Smart Tour of Google Search
How Google Search Works
Understanding How Your Customers Use Google
Search Engine Optimization Basics
Adding Google Search to Your Site
Highlighting Your Business
Standing Out on Google Maps
Listing in Google Maps Local Business Center
Attracting Customers with Google Coupons
Showcasing Your Stuff with Google Base
Feeding Your Products to Google Product Search
Creating a Web Site with Google Sites
Domain Names for Existing Businesses
Domain Names for New Companies and More
Buying a Domain Name
A Tour of Google Sites
Creating a Search-Friendly Site
Creating a Google Site
Editing a Google Site
Google Tools for Your Site
Adding Google Documents to Your Web Site
Adding Google Media to Your Web Site
Adding Google Gadgets to Your Web Site
E-Commerce with Google Checkout
Adding a Blog with Blogger
Google Ads and Analytics
Introducing Google Ads
Creating Your First Google Ads
Selling More with Google Analysis Tools
Maximizing Your Site and Your AdWords Ads
Securing Business Information
Is Security Really That Important?
Securing E-Mail
Avoiding Web and IM Security Risks
Getting Noticed with Gadgets
Introduction to Google Gadgets
Creating Your First Google Gadgets
Creating Applications for Social Networks
Google Chrome and Gears
Going Mobile with Google
Index
Table of Contents provided by Publisher. All Rights Reserved.

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Google Business Solutions All-in-One For Dummies^®

Google Business Solutions All-in-One For Dummies^®

0470386878

Summary

Author Biography

Table of Contents

Supplemental Materials