9780077263751

Glo-Bus and Business Strategy Game Download Code Card

  • ISBN 13:

    9780077263751

  • ISBN 10:

    0077263758

  • Edition: 16th
  • Format: Nonspecific Binding
  • Copyright: 08/25/2008
  • Publisher: MCGRAW HILL
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

The Business Strategy Game (BSG) is McGraw-Hill Irwin's online strategy simulation modeled around the athletic footwear industry.�Students' strategy- and decision-making skills are put to the test as they develop business plans and compete against each other for market share.�In BSG, production occurs in multiple plants, there are 12 market segments, inventory must be managed at 4 distribution centers,�and players work to develop a sales forecast based on their competitive strategy while always keeping their rivals in mind. BSG is a contemporary high-tech strategy simulation students readily identify with and understand.
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.For more information visit the Web site, www.mhhe.com/thompsonsims
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.GLO-BUS is McGraw-Hill/Irwin's online strategy simulation modeled around the digital camera industry.�Students' strategy- and decision-making skills are put to the test as they develop business plans and compete against each other for market share.�GLO-BUS is less complex than McGraw-Hill/Irwin's Business Strategy Game (BSG)�. In GLO-BUS, production occurs in a single plant, there are 8 market segments, there is no inventory to manage since cameras are built-to-order and shipped, and sales forecasting is simpler. There are also less decision variables, which allow instructors the flexibility to incorporate more cases into the class. GLO-BUS is a contemporary high-tech strategy simulation students readily identify with and understand.
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.For more information visit the Web site, www.mhhe.com/thompsonsims.

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