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The Globalization of Nothing is back in a revised and completely updated Second Edition. In this reconceptualized volume, author George Ritzer focuses his attention squarely on the processes of globalization and how they relate to McDonaldization. This revision is shorter, more concise, and spends much less space on the Nothing-Something continuum that he introduced in the First Edition. New to the Second Edition: - Clearly focuses on the main topic of globalization - Offers a new way to conceptualize and theorize about globalization: This edition delves into two sub-processes of globalization-"glocalization" and "grobalization" - Provides a new way to think about consumer culture and globalization: New material is presented on consumer culture and its globalization as well as the role of branding - Uses a non-technical and accessible style, with many global examples: The examples in this book are drawn from everyday life and global consumer culture that are readily recognizable to students. This text can be used in a variety of courses focusing on the principles of sociology, social change, social theory, globalization, consumerism, and the global economy taught through Sociology departments. It can also be used in courses focusing on globalization, consumerism, and the global economy taught through Political Science and Economic departments.
Table of Contents
Nothing: A Brief (No Need to be Lengthy) Introduction
An Illustrative Excursion to the Movies
Nothing (and Something): Further Clarification
Nothing Is Nothing
In Defense of Nothing
The Production of Nothing
Conceptualizing Nothing (and Something)
Local Geographic Ties-Lack of Local Ties
How Does This Relate to Globalization?
Objective, or Are They?
Meet the Nullities
Non-Places (and Places)
Non-Things (and Things)
Non-People (and People)
Non-Service (and Service)
The Relationship Between Forms of Nothing (and Something)
Glocalization and Grobalization
Grobalization-Glocalization and Something-Nothing
The Grobalization of Something
The Grobalization of Nothing
The Glocalization of Nothing
The Glocalization of Something
Expensive, Globally Available Types of Nothing
Loose Cultural, Tight Structural Models
What About the Local?
Which Comes First: Nothing or Its Grobalization?
The Ultimate Example of Nothing and Its Grobalization? Large-Scale Consumption Sites on the Internet
Some Important Caveats
Back to the Main Argument
Meet the Nullities on the Internet
Large-Scale Consumption Sites on the Internet as Non-Places
The Non-Things for Sale on Large-Scale Consumption Web Sites
Non-People on Those Large-Scale, Internet Consumption Sites
Non-Services on Those Large-Scale Consumption Web Sites
A Few (by Necessity) Concluding Thoughts on Nothing (and Its Globalization)
The Increase in Nothing! The Decline in Something?
The Positive Side of Nothing and Its Spread
The Negative Side of the Spread of Nothingness
Grobalization and Loss
Explaining the Gap
Changes Over Time
How Can We Make So Much Out of So Little?
Making Something Out of Nothing on the Internet
The Economics of Nothingness
A Lot of Nothing Is Still Nothing
Concluding Thoughts on Globalization (and Nothing)
Grobalization Versus Glocalization
Can the Local Be Resuscitated?
The Globalization of Nothing and September 11, 2001
Consumption and Beyond
The Role of Brands
Responding to the Grobalization of Nothing
Appendix: Nothing-Theoretical and Methodological Issues
Nothing: Previous Work
Some Modern Methodological (Epistemological) Problems
Modern Concepts in a Postmodern Age
Salvaging a (Semi-) Modern Approach
A (General) Standpoint Theory
Are Consumers Judgmental Dopes?
About the Author
Table of Contents provided by Ingram. All Rights Reserved.