Global Marketing Management A Casebook
Global Marketing Management A Casebook
- ISBN 13:
9780324322842
- ISBN 10:
0324322844
- Edition: 1st
- Format: Paperback
- Copyright: 03/02/2005
- Publisher: South-Western College Pub
- Newer Edition
New From $284.09
Sorry, this item is currently unavailable.
List Price $286.95 Save $2.86
New
$284.09
Usually Ships in 24-48 Hours
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT.