This hands-on text offers a practical, user-friendly, and comprehensive introduction to foundation macro practice. Now thoroughly updated to reflect the latest CSWE ethical standards and current social work literature, this revision of Kirst-Ashman and Hull's standard-setting text is very practice-focused, offering lively vignettes and a wide variety of Highlights that include hands-on tips and sample forms. Encouraging students to build on their one-on-one (micro) and group (mezzo) communication skills, the authors provide a guided, step-by-step framework for planned community and organizational change. At the heart of the book are two models, PREPARE and IMAGINE, which provide valuable frameworks for effective macro social work practice. A running case study illustrates these models in action and provides a valuable framework for effective macro social work practice. Many hands-on skills useful in macro practice-such as working with the media, using new technological advances, fund-raising, grant writing, working within court settings-are provided to enhance your students' expertise.