9780073404691

Fundamentals of Selling : Customers for Life Through Service

  • ISBN 13:

    9780073404691

  • ISBN 10:

    0073404691

  • Edition: 10th
  • Format: Hardcover
  • Copyright: 01/31/2007
  • Publisher: McGraw-Hill/Irwin
  • Newer Edition

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Fundamentals of Sellingdraws on the unmatched experience of a salesman turned teacher to give your students the sales skills that lead to success. With a level of detail unique to this book, author Charles Futrell lays out a selling process step by step, taking in every phase of the sale from planning to follow-up. This detailed yet universal approach gives students the foundation they need to be successful sellers in any industry. Combined with up-to-date content and a strong ethical focus, the 10th edition of Fundamentals of Sellingteaches sales the way a mentor would: with a strong, practical focus that puts the customer first.

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