9780814415566

Franchising and Licensing : Two Powerful Ways to Grow Your Business in Any Economy

  • ISBN 13:

    9780814415566

  • ISBN 10:

    0814415563

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 04/13/2011
  • Publisher: Amacom Books

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Sorry, this item is currently unavailable.

Summary

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of Franchising & Licensing covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispensable reference reveals how to: * Raise capital, structure agreements, and protect intellectual property* Create market-responsive sales, marketing, and globalization strategies* Establish quality control and compliance measures* Assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising* And much more Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard.

Table of Contents

Read more

Excerpts

Read more

Write a Review