Based on data and insights from over 100k virtual and in-person coaching conversations conducted by the talented coaches of BTS Coach, comes the first book to take BTS Coach's evidence-based coaching process to a mass audience. In a concise, easy-to-understand manner, the book reveals 4 mindsets (Be, Relate, Think, Inspire) that are most critical for individuals to experience deep, meaningful change, along with the process and tools for sparking their own powerful conversations to get the best out of themselves and those around them.