Foundations of Marketing

Foundations of Marketing
- ISBN 13:
9781439039441
- ISBN 10:
1439039445
- Edition: 4th
- Format: Paperback
- Copyright: 01/01/2010
- Publisher: South-Western College/West
- Newer Edition
New From $214.69
Sorry, this item is currently unavailable.
List Price $215.99 Save $1.30
New
$214.69
Usually Ships in 24-48 Hours
We Buy This Book Back!
Included with your book
Free Shipping On Every Order
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Extend or Purchase Your Rental at Any Time
Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.
Summary
FOUNDATIONS OF MARKETING offers a concise, straightforward approach to basic marketing concepts and strategies. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark reader interest.