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Fad Surfing In The Boardroom Managing In The Age Of Instant Answers
Fad Surfing In The Boardroom Managing In The Age Of Instant Answers
- ISBN 13:
9780201441956
- ISBN 10:
0201441950
- Edition: Reprint
- Format: Paperback
- Copyright: 10/07/1996
- Publisher: Basic Books
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Summary
Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations.
