9781118791783

The A to Z Facebook guide for users, marketers, and developers alike

Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.

Facebook has more than one billion active users who share more than 30 billion pieces of content each month
More than 37 million brands have Pages on Facebook
This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline
Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps

Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.

Jamie Crager is the CEO and founder of Crowdshifter.com, a digital media consulting firm providing social media services and strategic advice. Scott Ayres has been addicted to social media since before MySpace. He is currently the “Ambassador of Awesomeness” for the Facebook Scheduling app PostPlanner.com.

Introduction 1

Book I: Creating a Timeline 5

Chapter 1: Deciding to Join 7

Chapter 2: Creating Your Account 15

Chapter 3: Touring the Interface 49

Chapter 4: Customizing Your Privacy Settings 63

Chapter 5: Finding Help 83

Book II: Connecting with Others 91

Chapter 1: Creating Your Social Media Persona 93

Chapter 2: Posting and Interacting 105

Chapter 3: Sharing Photos 117

Chapter 4: Sharing Videos 133

Chapter 5: Participating in Groups 145

Chapter 6: Going Mobile 157

Chapter 7: Keeping Up with Events 171

Chapter 8: Having Private Conversations 187

Chapter 9: Games and Gifts 197

Chapter 10: Professional Networking 209

Chapter 11: Managing Connections Gone Awry 221

Book III: Connecting to Other Social Media 233

Chapter 1: What Is Social Media? 235

Chapter 2: Connecting Facebook to Everything Else 245

Chapter 3: Flying on Autopilot 259

Book IV: Building a Business Page 267

Chapter 1: Creating a Business Page 269

Chapter 2: Customizing Your Business Page 283

Chapter 3: Touring Your Business Page 295

Chapter 4: Building Your Community 319

Book V: Marketing Your Business 337

Chapter 1: Building a Network of Influence 339

Chapter 2: Running a Social Marketing Campaign 349

Chapter 3: Using Insights to Track Your Success 363

Chapter 4: Ads, Promotions, and Offers 377

Chapter 5: Identifying Your Target Audience 407

Book VI: Developing Facebook Apps 415

Chapter 1: Custom Apps for Business Pages 417

Chapter 2: Building Canvas Apps and Page Tabs 429

Chapter 3: Creating Your Own Apps 445

Chapter 4: Tour of the Facebook API 459

Index 475

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Facebook All-in-one for Dummies

Facebook All-in-one for Dummies

1118791789

Summary

Author Biography

Table of Contents

Supplemental Materials

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