From veteran New York Times Business & NFL reporter, Ken Belson, a deeply-reported account of how the NFL’s Commissioner, Roger Goodell, and its two most powerful owners, Jerry Jones & Robert Kraft, turned the league into a financial and cultural juggernaut.

On February 11, 2024, NFL Commissioner, Roger Goodell, & the league’s two most powerful owners, Jerry Jones & Robert Kraft, looked down at the spectacle before them. What they saw was the sport’s championship game, the Super Bowl—now a de facto national holiday—being played in a shiny new $2B stadium, home to the first franchise based in Las Vegas, after the league’s embrace of nationwide gambling. The moment was over 30 years in the making.

“We’re not competing with the NBA or MLB,” Goodell later quipped in private. “Our competitors are Apple & Google.”

In Every Day is Sunday, veteran New York Times Business & NFL reporter, Ken Belson, traces the evolution of the league from “one of the four US professional sports,” into the cultural & economic juggernaut it is today.

Belson illustrates how the league’s rise coincided with the arrival of Jones & Kraft in the early 90’s. He provides an inside look on how these two men reshaped the league, taking readers into the secretive owner’s meeting, how they decided Goodell was the right man to place as Commissioner, and how the three built, wielded, and held on to their collective power.

Perfect for fans of THE DYNASTY and BIG GAME, Belson provides a unique peek behind the curtain of how America’s favorite sport achieved its status—and how these three men let nothing, or no one—stand in their way.