did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

Essentials of Services Marketing


Essentials of Services Marketing

  • ISBN 13:


  • ISBN 10:


  • Edition: 4th
  • Format: Paperback
  • Copyright: 11/21/2022
  • Publisher: Pearson

List Price $206.64 Save

Rent $143.20
Added Benefits of Renting

Free Shipping Both Ways Free Shipping Both Ways
Highlight/Take Notes Like You Own It Highlight/Take Notes Like You Own It
Purchase/Extend Before Due Date Purchase/Extend Before Due Date

List Price $206.64 Save $1.06

New $205.58

Usually Ships in 2-3 Business Days

We Buy This Book Back We Buy This Book Back!

Included with your book

Free Shipping On Every Order Free Shipping On Every Order

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Extend or Purchase Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.


For undergraduate courses in services marketing.

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Author Biography

Read more