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Hubbard & O'Brien is the only book that motivates students to learn economics through real business examples. The #1 question students of economics ask themselves is:"Why am I here, and will I ever use this"? Hubbard & O'Brien answer this question by demonstrating that real businesses use economics to make real decisions daily. This is motivating to all students, whether they are business majors or not. All students can relate to businesses they encounter in their everyday lives. Whether they open an art studio, do social work, trade on Wall Street, work for the government, or bartend at the local pub, students will benefit from understanding the economic forces behind their work.
Table of Contents
Economics: Foundations and Models Appendix: Using Graphs and Formulas
Trade-offs, Comparative Advantage, and the Market System
Demand and Supply: Markets in Action
Where Prices Come From: The Interaction of Demand and Supply
Market Efficiency and Market Failure
Microeconomics Foundations: Consumers and Firms
Firms, the Stock Market, and Corporate Governance Note: we are not picking up the appendix, ""Tools to Analy
Table of Contents provided by Publisher. All Rights Reserved.