9781412992657

Entrepreneurship : An Innovator's Guide to Startups and Corporate Ventures

  • ISBN 13:

    9781412992657

  • ISBN 10:

    1412992656

  • Format: Paperback
  • Copyright: 12/09/2010
  • Publisher: SAGE Publications, Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Venturing prepares students to:- Create strategic market focus, through creative market segmentation, understanding perceived and latent needs, and benchmarking competitors' product and service offerings.- Create value-rich products and services, developed by first formulating a new product and service strategy, and then, implementing the strategy with common platforms that leverage technology into closely related market applications.- Understand branding as a key competitive asset in technology-intensive markets.- Create a robust management team, where the founder quickly complements him or herself with fellow executives as skilled in different disciplines as he or she might be in technology or marketing.- Develop pragmatic financing strategies and business models that embrace a stream of venture financing, an appreciation and careful management of cash, and a clear understanding and planning of exit strategies for the entrepreneurial team.

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