IMPORTANT COVID-19 UPDATES
9781119615712

Effective Data Storytelling

  • ISBN 13:

    9781119615712

  • ISBN 10:

    1119615712

  • Format: Hardcover
  • Copyright: 12/17/2019
  • Publisher: John Wiley & Sons Inc

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

Extend Your Rental at Any Time

Need to keep your rental past your due date? At any time before your due date you can extend or purchase your rental through your account.

Rental Options

List Price $39.95 Save

Free Shipping Free Shipping On Every Order
Usually Ships in 3-4 Business Days

Summary

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data.

The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories.

Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to:

  • Transform your insights and data visualizations into appealing, impactful data stories
  • Learn the fundamental elements of a data story and key audience drivers
  • Understand the differences between how the brain processes facts and narrative
  • Structure your findings as a data narrative, using a four-step storyboarding process
  • Incorporate the seven essential principles of better visual storytelling into your work
  • Avoid common data storytelling mistakes by learning from historical and modern examples

Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Author Biography

Read more

Table of Contents

Read more

Write a Review