This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated and sensible Internet strategy sets this text apart by tying numerous in-text features to learning enhancements and extensions on a dedicated Web site. This Fifth Edition makes unique use of THE WALL STREET JOURNAL by including resources and exercises utilizing that periodical to help students learn to analyze the latest economic events. McEachern is also available in macro and micro paperback splits.