9780133544985

E-Commerce Essentials

  • ISBN 13:

    9780133544985

  • ISBN 10:

    0133544982

  • Edition: 1st
  • Format: Paperback
  • Copyright: 10/01/2013
  • Publisher: Pearson

Note: Not guaranteed to come with supplemental materials (access cards, study guides, lab manuals, CDs, etc.)

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Summary

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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